Auto Culture

Volkswagen Advertises By Showing Other Cars


Volkswagen is advertising their Golf by showing kids dreaming about other cars – in this case, a DeLorean, Lamborghini Aventador, Bugatti, giant pink Chevy truck, etc. – in their most recent commercial entitled “Kids’ Dreams.” Of course, most of those brands are already owned by Volkswagen, so it is not as startling as if they had shown a Ferrari or a Mercedes.

After the dreams are done, Volkswagen depicts a dreaming kid staring at a Bugatti, walking out into the street in his Bugatti trance and almost getting hit by a dude in a VW Golf except that the Golf’s “Front Assist” ambient traffic monitoring system kicks in and the Golf brakes automatically – keeping the boy from become a German boy pancake…

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