No, it is not the name of their newest car, rather, Aston Martin has revealed their new marketing approach – featuring a gigantic eyeball, some arm hairs and a rolling bead of sweat – to enticing people to purchase their cars.
Dubbed “Intensity. Driven.” the new marketing campaign actually features brief glimpses of Aston Martin’s Valkyrie [as well as a few of Aston Martin’s other cars].
This weekend, the the Aston Martin Formula One race team will feature new logo wings on its livery for the 2022 French Grand Prix.
