Auto Sports Nation

BMW Brings Zeus And Hera Out Of Retirement For Super Bowl Spot

BMW brings Zeus [Arnold Schwarzenegger] and Hera [Salma Hayek] out of retirement to promote the BMW iX electric vehicle during tomorrow’s Super Bowl between the Cincinnati Bengals and Los Angeles Rams.

After leaving Mount Olympus to retire to Palm Springs, Zeus is constantly plagued by the picayune requests of mere earthly mortals until Hera, introduces him to the all-electric BMW iX and both enjoy the ride down “Electric Avenue” [with some assistance from Eddy Grant].

BMW’s iX electric vehicle has 610 horsepower and BMW claims it can go from 0–60 mph in 3.6 seconds with Launch Control. The BMW iX M60 comes equipped with xDrive—intelligent all-wheel drive with a rear bias for sporty driving—and BMW claims an estimated range of up to 280 miles.

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