BMW is returning as an official partner of the 2022 Coachella Valley Music and Arts Festival which runs from April 14-24, 2022, in California’s Coachella Valley.
BMW’s #RoadToCoachella campaign features Grammy Award-winning recording artist Doja Cat – who designed a custom wrap for the all-electric BMW iX Sports Activity Vehicle – and also features the BMW i4 Gran Coupe.
The last pre-Covid-19 pandemic festival in 2019 attracted 97,897 attendees on daily attendance.
Additional BMW collaborators include fashion designer and creative director Tremaine Emory, TikTok creator Dixie D’Amelio, actor and model Evan Mock and former pro athlete Victor Cruz.
