BMW sits atop the standings as the “most-loved” automotive brand according to the 2018 study of “brand intimacy” by marketing agency MBLM.
BMW was followed by Jeep, Toyota, Honda, Harley-Davidson, Chevrolet, Ford, Mercedes, Chrysler and GMC in the Top 10 for automotive brands.
The Jeep brand ranked first among women [with BMW ranking first among men]. Last year’s “most-loved” champ – Harley-Davidson – fell from first to fifth in 2018.
The overall MBLM study analyzed the responses of 6,000 consumers and 54,000 brand evaluations across 15 industries in the U.S., Mexico and the United Arab Emirates.