Auto Culture

Bubba Wallace Becomes Columbia Sportswear Spokesman

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Columbia Sportswear has announced that they are making NASCAR driver Darrell “Bubba” Wallace Jr. their new brand ambassador, a deal which also includes sponsorship of Wallace, Jr.’s team, Richard Petty Motorsports.

The 26-year-old Alabama native is an avid fishing, hiking and camping fan, but has also become a focal point in NASCAR as the only African-American competing in the sports’ top tier and helping organize its recent banning of the Confederate flag at race events.

Portland-based Columbia say they chose Wallace as a brand ambassador because he is an advocate for equality and inclusion. “He is truly Tested Tough, both on and off the track.”

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