Columbia Sportswear has announced that they are making NASCAR driver Darrell “Bubba” Wallace Jr. their new brand ambassador, a deal which also includes sponsorship of Wallace, Jr.’s team, Richard Petty Motorsports.
The 26-year-old Alabama native is an avid fishing, hiking and camping fan, but has also become a focal point in NASCAR as the only African-American competing in the sports’ top tier and helping organize its recent banning of the Confederate flag at race events.
Portland-based Columbia say they chose Wallace as a brand ambassador because he is an advocate for equality and inclusion. “He is truly Tested Tough, both on and off the track.”