While Nissan is handling the men’s version of 2023 March Madness, Buick is taking on the women’s version of the annual national college basketball championship extravaganza.
Buick is supporting the 2023 women’s March Madness basketball tournament with their “See Her Greatness” promotional campaign featuring five of the NCAA’s top female athletes: Aliyah Boston, Cameron Brink, Caitlin Clark, Azzi Fudd and Kiki Rice.
As part of the promotional effort, Buick plans a takeover of Portland’s The Sports Bra – the only bar in the country to exclusively broadcast women’s sports – on March 24-25, 2023, working with bar owner and executive chef, Jenny Nguyen, to host watch parties for the Women’s Sweet 16 basketball games. The watch party events will include special guest appearances by well-known female athletes who will engage with patrons throughout the two-day event.
