Formula E has seemingly employed Monty Python’s Confuse-A-Cat Limited service with the release of a curious promotional video that opens on a white bird fluttering around a cage and then depicts a Formula E driver sitting and waiting on a bench before moving to the driver’s seat of his GEN3 and subsequently being dropped out of a plane and eventually ejecting himself from the car as it hurtles toward its date with the ground. At the last moment, the caged bird is set free and the title “Progress is Unstoppable” appears.
Supposedly – according to Formula E – the video tells “…the story of Formula E’s journey and unrelenting progress forward told through the Gen3 car and its fearless drivers. The story of an ambition to progress completely set free…”
