Auto Culture

Honda Allows You To Perform A Rose Bowl Flyover

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Honda has collaborated with Snapchat to offer both attendees and at-home viewers of the 2022 Rose Parade the opportunity to virtually fly over the parade route using a custom Snapchat filter.

Honda has been a presenting sponsor of the Rose Parade® for 12 consecutive years and, as such, will have their “Believe and Achieve!” float in the parade – celebrating science, technology, engineering, arts and math (STEAM) education via a depiction of a young girl whose dreams have taken flight with a rocket pack she designed and built.

Honda’s custom Snapchat filter draws inspiration from the scene depicted on Honda’s float, enabling users to wear a virtual helmet and goggles, assemble a jet pack and fly over a portion of the parade route.

Honda also will host parade-related content on their TikTok, Instagram and Twitter channels.

The Rose Parade Presented by Honda is currently scheduled to begin at 8 a.m. [PT] on Saturday, January 1, 2022, and is a precursor to the Rose Bowl – the granddaddy of them all – college football game which this year pits the Ohio State Buckeyes against the Utah Utes.

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