Honda has collaborated with Snapchat to offer both attendees and at-home viewers of the 2022 Rose Parade the opportunity to virtually fly over the parade route using a custom Snapchat filter.
Honda has been a presenting sponsor of the Rose Parade® for 12 consecutive years and, as such, will have their “Believe and Achieve!” float in the parade – celebrating science, technology, engineering, arts and math (STEAM) education via a depiction of a young girl whose dreams have taken flight with a rocket pack she designed and built.
Honda’s custom Snapchat filter draws inspiration from the scene depicted on Honda’s float, enabling users to wear a virtual helmet and goggles, assemble a jet pack and fly over a portion of the parade route.
Honda also will host parade-related content on their TikTok, Instagram and Twitter channels.
The Rose Parade Presented by Honda is currently scheduled to begin at 8 a.m. [PT] on Saturday, January 1, 2022, and is a precursor to the Rose Bowl – the granddaddy of them all – college football game which this year pits the Ohio State Buckeyes against the Utah Utes.