Honda has been a sponsor of the Tournament of Roses Parade for 58 years and this year, the automaker is conducting a social media campaign – for every rose emoji shared on Facebook and Twitter through January 3, 2018, Honda will donate $1 to charity up to $25,000. Honda will donate to the Pediatric Brain Tumor Foundation, The Juvenile Diabetes Research Foundation, the National Youth Project Using Minibikes, the Nicklaus Children’s Hospital and Children’s Hospital of Orange County.
To contribute, posters can either leave a rose emoji in the comments of Honda’s 38-second Tournament of Roses Parade video [which shows Honda’s float entries in the parade over the years] on the their official Facebook page or by leaving a rose on the automaker’s official Twitter.