Auto Culture

Honda Is Forever Determined With Rose Bowl Parade Float


Honda will bring their latest promotional campaign named “Forever Determined” to their 2023 Tournament of Roses Parade float when Honda leads off the 134th Tournament of Roses Parade on January 2, 2023. It will mark the 13th time that Honda has led all floats as presenting sponsor of the Rose Parade.

Specifically, Honda’s float will serve as the stage for the “Opening Spectacular” musical performance which typically opens the Tournament of Roses Parade each year and is powered by a specially-configured Honda 3.5L V6 engine.

The Honda products featured on the float are depicted in a promotional video [below] and include the Prologue, Honda’s first all-electric SUV [scheduled for 2024], the electric Acura ARX-06 race car, Honda electric motorcycle, the HondaJet Elite II and and the Honda eVTOL, an electric vertical take-off and landing aircraft that is intended to fly on a lower level than those used by existing airplanes.

Honda and the Pasadena Tournament of Roses have collaborated for more than 60 years and Honda first provided the Tournament of Roses with two-wheeled vehicles for the 1962 parade.

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