Auto Culture

Hot Wheels Turns Fifty


Hot Wheels turned 50 years old this year and book publisher Assouline has the book you need to celebrate Hot Wheels’ birthday.

Back in 1968, Hot Wheels were a dollar apiece and they were highly coveted items for any little boy of the time period [Matchbox, as well]. But before they were in a package to entice your little boy dreams, they were a gleam in the eye of Mattel founder Elliot Handler. Not long after the first prototype emerged for the toy die-cast car, Hot Wheels was the number-one toy in the world.

With a foreword by racing legend, Mario Andretti, this Hot Wheels tribute from Assouline looks at the models produced over the years and explores some collectors’ collections.

About Alex Bean

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