Hyundai USA has signed on as a founding partner of SoFi Stadium and Hollywood Park, and in doing so has signed team deals with both the Los Angeles Chargers and the Los Angeles Rams, who just clinched their appearance in next month’s Super Bowl. Hollywood Park is the sports and entertainment venue in Inglewood, California being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke.
Hyundai USA’s collaboration with the two Los Angeles-based NFL teams includes branding and experiential activations at home games with Hyundai wtouting their new, all-electric Ioniq 5 and sponsoring 60 vehicle-charging stations across the Hollywood Park campus.
During Rams and Chargers home games next year, Hyundai will promote fan giveaways along with their Tucson and Santa Cruz vehicle displays.