The 2017 college football season has already kicked off and Hyundai has kicked off with it – that is, as long as your school is one of the 11 schools that Hyundai Motor America has partnered with in their seventh year of college football marketing.
Those 11 schools are Alabama, Arizona State, Florida, Florida State, Georgia, Michigan, Ohio State, Penn State, Tennessee, Texas and UCLA.
Hyundai’s game-day experiences at those 11 schools will include a “Pack the Back” challenge, where fans will try to fit stylized 3-D puzzle pieces into the trunk of a Tucson SUV [which might not go over too well at ASU]. Additionally, Hyundai will display their 2018 Sonata and will offer a sweepstakes for one fan to take one home over the course of the season.
Hyundai remains the title sponsor of the Hyundai Sun Bowl in El Paso, Texas on CBS on December 29, 2017.