Auto Culture

Hyundai Tries To Avoid Rookie Mistakes


The National Football League’s annual draft is coming up next weekend and Hyundai [an official NFL sponsor and the league’s official car/SUV] has decided to take advantage of the interest in the annual event by “Rolling with the Rookies”, a four-episode content series focused on potential NFL rookies [in this case, Wyoming quarterback Josh Allen, Alabama defensive back Minkah Fitzpatrick, Texas offensive lineman Connor Williams and LSU running back Derrius Guice].

Hyundai also maintains partnerships with six teams – Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers – so it might not hurt if one of the rookies was picked up by one of those teams.

Hyundai filmed an episode with each player in his hometown, talking to family members, coaches, friends and teachers while also working with each player to design a unique wrap for Hyundai’s new Kona that will also appear on that player’s cleats.

Hyundai will be displaying the four Konas at the NFL Draft in Dallas on April 26-28, 2018.

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