Jeep employs “The Boss” – aka Bruce Springsteen – in their Super Bowl advertisement entitled “The Middle”, which is a 120-second plea by Springsteen for the country to stop fighting and come together.
Springsteen has famously never appeared in a commercial nor allowed any of his songs to be used in a commercial.
But Springsteen felt strongly about the message conveyed in the commercial which could reach a large swath of people during the Super Bowl – a unique event that attracts an audience with a spectrum of political viewpoints.
Locations shown during the commercial include Lebanon, Kansas [the geographical center (middle) of the USA’s 48 states contiguous states], Denver and Golden, Colorado, Oronoque, Kansas and Hastings, Nebraska.
Springsteen drives a 1980 Jeep CJ-5 in the commercial while a 1965 Willys Jeep CJ-5 is also shown.
