Auto Culture

Kia Tries A “Getaway” From Normal Ads


Kia Motors America is trying a different approach with their advertising with a short film they are creatively calling “The Features Film” – highlighting the features on Kia vehicles by employing a big screen blockbuster action movie theme.

“The Features Film” depicts a getaway driver for the Mafia who inexplicably uses eight Kia models — Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento — during his life story. Since the title is a bit of a spoiler alert, the film showcases – you guessed it – the features of those models, which includes remote start, remote climate control, smart trunk, mood lighting, lane keeping assist and blind-spot collision-avoidance assist.

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