Lexus becomes the latest carmaker – joining Ford, GM, Honda, Hyundai and their parent, Toyota – in releasing an advertisement with a “people first” tagline addressing the current coronavirus outbreak.
Lexus is replacing national advertisements with the new messaging shown in the video.
Lexus has set up a dedicated website [https://www.lexus.com/peoplefirst/] explaining the COVID-19 measures they have taken – which include offering a variety of payment relief options for new and existing owners.
