The Miami Dolphins and Lexus have collaborated for a multi-year naming rights deal which will have Lexus becoming the Official Luxury Vehicle of the Miami Dolphins and Hard Rock Stadium, offer in-game experiences for both current and potential Lexus owners in the newly named Lexus North Sideline Club and contribute to the Dolphins Challenge Cancer – an annual race that includes biking, running and walking – which helps to fund cancer research at the University of Miami.
As the Official Luxury Vehicle of the Miami Dolphins and Hard Rock Stadium, Lexus will have significant branding presence at all stadium events and fans will be able to experience the newly named Lexus North Sideline Club – an air-conditioned club with wider, padded seats located between the 30-yard lines on the north side of the stadium.
Lexus North Sideline Club members will receive one complimentary registration to participate in the DCC courtesy of Lexus to DCC XII on Saturday, February 26, 2022.