The advertising game is tough. You have a product you want people to buy but how do you convince them that they should buy the product at all and if it is even the right product for them to buy? After all, everybody is different so they will all have different reasons why they should or should not buy your product. Like we said, advertising is tough.
Ride-sharing/taxi service Lyft has elected to go the this-is-how-dumb-people-drive route. It may or may not work, but the music is good and at least it is veering away from those inane celebrity driver/passenger spots.