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Mattel Matchbox Movie Materializing


Mattel is working with Skydance Media to produce a live-action movie based on the Matchbox die-cast toy vehicles – although Mattel and Skydance Media have yet to divulge what the story line may be of the proposed feature film.

Matchbox was invented in 1953 by Lesney [British die-cast toy company] co-owner, Jack Odell, to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox. When his daughter’s school friends began clamoring for a matchbox car.

Matchbox cars has been known for their high standards of authenticity and were often preferred by children over other types of toy cars back in the day.

No potential release date was announced for the Matchbox feature film.

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