Mercedes-Benz USA will use mixed reality technology to feature four of their electric vehicles “racing” around Mercedes-Benz Stadium during the College Football Playoff Semifinal at the Chick-fil-A Peach Bowl on December 31, 2022 – making it the first time mixed reality technology has been used on a live broadcast during a college football game.
Mercedes-Benz USA will initiate the exhibition before kickoff of the second half of the game, directly following the Mercedes-Benz Halftime report.
The 45-second segment will incorporate the physical environment including the goal posts, field and in-stadium Halo video board.