Mini USA is offering their new 2023 Mini Cooper Electric SE in Nanuq White – a brand new paint color that was influenced by fans of the automaker after an Earth Day promotional campaign in April featured a polar bear in the passenger’s seat.
After receiving an overwhelmingly positive response, Mini USA invited customers to give the bear a name and the result was Nanuq [polar bear in Inuit] and Mini USA made that a brand new paint color for the 2023 Mini Electric.
Additionally, Mini USA is collaborating with Polar Bears International to promote awareness of polar bear conservation efforts – anyone who donates $40 or more to the conservation group via the PBI Eco-Adoption page during the month of November will receive a polar bear bobblehead and a thank-you card while supplies last. Customers who pre-order a Mini Cooper SE during the month of November will also receive a bobblehead.
