NASCAR ditches Sprint and sprints for Monster Energy as the new official sponsor of their racing series beginning in 2017.
Monster Energy signed a multi-year sponsorship deal to become the sponsor of NASCAR’s racing series and will continue its sponsorship of the No. 41 car of Kurt Busch as well as become the Official Energy Drink of NASCAR. However, under the agreement, energy drink sponsors already involved in NASCAR may remain in place. Potential sponsors from the energy drink category will not be eligible for future sponsorship if not already involved in the sport.