Auto Culture

Ocean And Plastic – Not SUV’s – Is Focus Of New Volvo Ad


Volvo – or more precisely, Geely, their Chinese corporate overlords – say they would like to have 25% of the plastic in their vehicles be made from recycled plastics by the year 2025 – and toward that end, comes this short film about the fight against plastic pollution in our oceans from Volvo Car UK in collaboration with Sky Atlantic.

Titled ‘The Unseen Ocean’ the short film focuses on Tom Franklin, a school teacher who also oversees the London-based program City Kids Surfing that teaches children to swim and surf while educating them about the environment, and follows a group of young children as they travel – in Volvo SUV’s, naturally – from London to the coast for their encounter with the ocean…

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