Both Porsche and Volkswagen are collaborating with the popular Austin, Texas-based South by Southwest (SXSW) Conference and Festivals, after each signed three-year sponsorship deals.
Porsche and Volkswagen join an increasingly prominent collection of sponsors for the event which include White Claw, Amazon’s Audible company and Samsung Galaxy.
This is Porsche’s first year at SXSW and, unfortunately, they will not be bringing their Porsche Taycan Turbo S which is currently doing duty as the Formula E safety car but will instead feature a conceptual exhibit in downtown Austin during the event.
Volkswagen, meanwhile, will use the event to unveil the Volkswagen ID. Buzz – their electric version of the brand’s iconic Microbus from the 1960s – which VW unveiled [in a concept capacity] at the Detroit Auto Show in 2017.
To promote the production version of the new electric vehicle, VW will host various “Buzz Stops” throughout the city of Austin while, for the duration of SXSW, European-market VW ID. Buzz vehicles will pay frequent visitations to two stations near the Austin Convention Center.
The 2022 South by Southwest Conference and Festivals runs from March 11-20, 2022.