Subaru of America and the Philadelphia Union of the Major League Soccer [MLS] have agreed on a multiyear stadium naming rights partnership. As part of the deal, the Union will play in Subaru Park, an 18,500-seat sports and events arena located in the Philadelphia suburb of Chester, Pennsylvania. It is the first-ever partnership with a major league sports team – either domestically or globally – for Subaru.
Subaru’s North American headquarters are located in Camden, New Jersey – a mere five miles from Philadelphia – and the new, custom-built stadium resides on the banks of the Delaware River as part of the Union’s waterfront campus, featuring a historic power plant rebuilt into a 500,000 square-foot creative office building and a state-of-the-art training complex.
Courtesy of the newly-announced sponsorship, the Union’s home will also receive numerous improvements for the upcoming 2020 season, including a state-of-the-art videoboard.