Auto Culture

Super Bowl 2016 Question From Hyundai – Can Bears Talk?


In deciding to promote their voice-activated 2017 Elantra, Hyundai decided to go the talking animal route for its 2016 Super Bowl commercial. Two problems with this – apparently bears can talk [and therefore, also activate the system as well as humans] and it becomes the [approximately] 317th Super Bowl commercial utilizing an anthropomorphization of an animal to sell a product. Was there some sort of memo that went around to all the ad agencies this year to use animals in their Super Bowl commercials?

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