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TAG Heuer Expands Formula E Sponsorship

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Swiss luxury watchmaker TAG Heuer – already a sponsor of the Porsche Formula E team – has expanded their sponsorship of Formula E overall.

Tag Heuer is a longtime Formula One sponsor and was a founding sponsor of Formula E since the electric racing series’ inception seven years ago.

Tag Heuer will continue as official timekeeper of the championship, with drivers now competing for the “Tag Heuer Fastest Lap” in each E-Prix during the 2021 season.

Starting this season, fans can get involved when the Tag Heuer Fastest Lap becomes part of the Formula E Predictor game.

The 2021 ABB FIA Formula E World Championship season opener is this weekend in Diriyah, Saudi Arabia.

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