Formula E has signed a media rights deal with CBS and Paramount Plus to feature live races on multiple platforms in the USA. Additionally, the Roku streaming service will also be involved in the media rights deal. Formula E debuted in 2014, gained world championship status from the FiA [international motorsports governing body] and recently […]
CBS-owned Paramount+ streaming service has entered into a collaboration with Formula One – becoming an official partner for the 2023 and 2024 seasons. The promotional partnership will feature Paramount+ series, movies and characters feature at Formula 1 events inside Fan Zone areas and also includes Paramount+ signage trackside, along with digital sponsorships and promo opportunities. […]
March Madness is officially upon the nation and will arrive full force next week with the beginnings of the NCAA men’s and women’s college basketball national championship tournaments and Nissan – which is an official tournament partner – has unveiled their “Road 2” promotional campaign [with musical accompaniment provided by Sweet’s “Ballroom Blitz”] featuring their […]
In one of those “it seemed like a good idea at the time” moments, Jay Leno handed over the carburetor from a 1967 Buick Riviera to Carol Burnett as a “gift” during the CBS broadcast of a special to commemorate Burnett’s 50th anniversary of her iconic variety show that ran from 1967-78. The automotive-minded Leno […]
As AutoSportsNation has mentioned previously, Matt LeBlanc’s future is up in the air regarding his presenting duties on BBC’s sub-par reboot of their once-proud “Top Gear” motoring show franchise. LeBlanc co-presented Series 23 with Chris Evans but his contractually obligated top priority is to his new CBS series “Man with a Plan”, which will be […]
The BBC has anointed Matt LeBlanc in charge of their signature motoring show, “Top Gear” after the resignation [sacking] of former co-presenter, Chris Evans. The Beeb will put the lone American, LeBlanc, in the sole presenter role when the show returns to film its 24th series in September. Joining LeBlanc will be contributors Chris Harris, […]