Acura is collaborating with the Sundance Film Festival to feature their all-electric ZDX at the Utah-based film festival [January 18-28, 2024] with Acura continuing the promotional campaign through the upcoming NCAA men’s college basketball championship, dubbed March Madness, in March 2024. Acura enters their 14th consecutive year as a presenting sponsor and official vehicle of […]
Electric vehicle startup Mullen will debut at the 2024 Consumer Electronics Show [CES] next week in Las Vegas. The Mullen Five – first shown at the 2021 Los Angeles auto show – is an electric compact crossover designed to compete with the Tesla Model Y and Volkswagen ID.4. Production is scheduled to take place in […]
Formula One has collaborated with the Tottenham Hotspurs English football club which will result in a electric karting track being built under the Spurs’ stadium. The collaboration is part of a “15-year strategic partnership” between the Premier League club and Formula 1. The electric karting circuit is currently scheduled to be installed beneath the South […]
Hyundai has ordered up a serving of Bacon – specifically, actor Kevin Bacon and his daughter Sosie Bacon – as part of their promotional campaign for their electric Ioniq 6 during next month’s Super Bowl. Hyundai has employed Bacon [“Animal House” and “Footloose”] and his daughter Sosie [from his longtime marriage to actress Kyra Sedgwick] […]
Honda and Sony have collaborated on Afeela – a new electric vehicle that is expected to go on sale in 2025 – and debuted the vehicle at the 2023 Consumer Electronic Show [CES] in Las Vegas. The Honda-Sony collab is officially called Sony Honda Mobility and will begin accepting the first pre-orders of Afeelas in […]
San Francisco-based Turo has created a promotional campaign to draw attention to their old school car rental availability – the company facilitates private owners to rent out their vehicles. In the promotion, a red 1992 Chevrolet Corvette convertible is depicted as the target car but it can be any age of car [a Toyota 4Runner, […]
Mini USA is offering their new 2023 Mini Cooper Electric SE in Nanuq White – a brand new paint color that was influenced by fans of the automaker after an Earth Day promotional campaign in April featured a polar bear in the passenger’s seat. After receiving an overwhelmingly positive response, Mini USA invited customers to […]
Rolls-Royce has introduced Spectre – their first-ever electric vehicle – and according to Rolls-Royce CEO Torsten Muller-Otvos – “Spectre is the most perfect product that Rolls Royce has ever produced.”. The Rolls-Royce Spectre has a starting price tag of $413,000 and already more than 300 USA-based buyers have plucked down deposits for the Spectre. Rolls-Royce […]
A 2023 Cadillac Lyriq electric SUV has emerged from Jay Leno’s Garage this week…
Volkswagen is collaborating with Disney+ to feature both the ID. Buzz electric van and the new “Star Wars”-themed series, “Obi-Wan Kenobi,” which is currently set to debut on Disney+ streaming service on May 27, 2022. The promotion employs Lucasfilm and Industrial Light & Magic to bring back some familiar “Star Wars” characters – such as […]
Chevrolet will have an “electrified” version of their iconic Corvette available as early as next year and a fully electric version to follow in an unspecified year. The newest “electrified” Corvette is due to have a patented onboard system that takes the heat generated by EV batteries and uses it to warm the cabin, which […]
Lincoln unveiled their Star Concept electric SUV vehicle this week – as Lincoln says they expect more than half of their global volume to be all-electric vehicles by 2050. The Lincoln Star Concept will not be built as an exact replica of the concept depicted in the video but its various features will be incorporated […]
BMW of North America celebrates Earth Day – Friday, April 22 – after erosion and wind mysteriously position a 2022 all-electric BMW iX atop some rock formations in the Yucca Valley area of California near the Joshua Tree National Park. The 60-second spot entitled “The Future Finds Us” features a voiceover from actor Chris Pine […]
BMW brings Zeus [Arnold Schwarzenegger] and Hera [Salma Hayek] out of retirement to promote the BMW iX electric vehicle during tomorrow’s Super Bowl between the Cincinnati Bengals and Los Angeles Rams. After leaving Mount Olympus to retire to Palm Springs, Zeus is constantly plagued by the picayune requests of mere earthly mortals until Hera, introduces […]
Hyundai Motor America explains the history of evolution in a promotion for the Ioniq 5 – their new all-electric vehicle. Hyundai brings back popular company spokesman – actor Jason Bateman – to appear in different historical eras explaining how initial inventions such as human language, navigation, phones, televisions and even early versions of electric vehicles, […]
Volvo Cars is collaborating with Vancouver, British Columbia, Canada-based sustainable footwear company Casca to produce a limited edition sneaker inspired by the electric Volvo XC40 Recharge SUV and intending to showcase the marriage of technology and recycled materials. Casca claims that 10% of the sole of each shoe is made from recycled car tires – […]
Volkswagen of America sent their ID.4 all-electric SUV on a road trip across the USA to showcase the vehicle’s various features in handling distance. Volkswagen put the ID.4 SUV’s abilities to the test by covering more than 7,000 miles…
Swedish Volvo-affiliated former racing automaker Polestar has turned to producing electric vehicles and – in collaboration with art auction houses, Philips and Sotheby’s – are offering prospective customers to trade pieces of their art collection for a Polestar electric vehicle. Polestar will review and estimate the art – and will eventually sell the art – […]
Hyundai is introducing the Ioniq – their new electric vehicle – to the world with a video featuring fashion designer Maria Cornejo and British adventurer David de Rothschild. The vehicle comes in three eco-friendly versions: hybrid, all-electric and plug-in hybrid. The 95-second video celebrates the Ioniq and a sustainable lifestyle with scenarios of rain forests, […]
Ford Motor Company has revealed a new electric SUV that they are calling the Mustang Mach-E – officially associating it with the iconic car brand. To launch the vehicle, Ford produced a 60-second promotional video [below] featuring actor Idris Elba. According to their press release, Ford is hoping the association of the widely recognized Mustang […]