i4 Archives | Auto Sports Nation

BMW Collabs Again For Coachella 2022

April 9, 2022

Alex Bean Auto Culture, Blog 2022, BMW, car news, Coachella Festival, Doja Cat, Gran Coupe, i4, iX 0

BMW is returning as an official partner of the 2022 Coachella Valley Music and Arts Festival which runs from April 14-24, 2022, in California’s Coachella Valley. BMW’s #RoadToCoachella campaign features Grammy Award-winning recording artist Doja Cat – who designed a custom wrap for the all-electric BMW iX Sports Activity Vehicle – and also features the […]

BMW Launches iX and i4

June 15, 2021

Alex Bean Auto Culture, Blog, Video 2021, BMW, car news, Coldplay, Higher Power, i4, iX 0

BMW is launching their iX and i4 all-electric models in collaboration with popular musical group Coldplay whose new song, “Higher Power”, is played during the promotional video. with the release of the iX and the i4, BMW says they expect all-electric models to account for at least 50% of their global vehicle sales as early […]