BMW of North America celebrates Earth Day – Friday, April 22 – after erosion and wind mysteriously position a 2022 all-electric BMW iX atop some rock formations in the Yucca Valley area of California near the Joshua Tree National Park. The 60-second spot entitled “The Future Finds Us” features a voiceover from actor Chris Pine […]
BMW is returning as an official partner of the 2022 Coachella Valley Music and Arts Festival which runs from April 14-24, 2022, in California’s Coachella Valley. BMW’s #RoadToCoachella campaign features Grammy Award-winning recording artist Doja Cat – who designed a custom wrap for the all-electric BMW iX Sports Activity Vehicle – and also features the […]
BMW brings Zeus [Arnold Schwarzenegger] and Hera [Salma Hayek] out of retirement to promote the BMW iX electric vehicle during tomorrow’s Super Bowl between the Cincinnati Bengals and Los Angeles Rams. After leaving Mount Olympus to retire to Palm Springs, Zeus is constantly plagued by the picayune requests of mere earthly mortals until Hera, introduces […]
BMW is launching their iX and i4 all-electric models in collaboration with popular musical group Coldplay whose new song, “Higher Power”, is played during the promotional video. with the release of the iX and the i4, BMW says they expect all-electric models to account for at least 50% of their global vehicle sales as early […]