Auto Culture

Today’s Dodge Ad – Mostly Lame


Dodge decided to go with “The Hoff” – 63-year-old former “Baywatch” 1990s television series star, David Hasselhoff – as the focal point of their new advertising campaign for their vehicles and the results were, well, painfully unfunny and short on beach babes [which, if you’re gonna go with a “Baywatch” concept, seems a necessary element]. Where’s that undertow when you need it to carry you away?

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