San Francisco-based Turo has created a promotional campaign to draw attention to their old school car rental availability – the company facilitates private owners to rent out their vehicles.
In the promotion, a red 1992 Chevrolet Corvette convertible is depicted as the target car but it can be any age of car [a Toyota 4Runner, a silver Rivian electric truck and a yellow Ferrari are also shown].
Turo’s online platform allows car owners to rent out their vehicles with Turo collecting between 10%-40% of the fee, depending on insurance requirements. Turo’s target demographic are ages 25-44.
