Volkswagen Group of America has extended their multi-year collaboration with the U.S. Soccer Federation with a new focus on sustainability and electrification.
Volkswagen also will allocate funding to join U.S. Soccer in its commitment to reduce barriers for participation and increase opportunities for underrepresented youth.
The new focus on sustainability and electrification aligns with Volkswagen’s electric vehicles such as their ID.4 SUV and the ID. Buzz.
Per the new deal, during each USA match, there will be a moment highlighting the “Electric Goals of the Match” every time a USA goal is scored and miniaturized versions of electric ID.4 and ID. Buzz models will deliver the game balls in select matches.
The deal maintains Volkswagen as the official presenting partner of U.S. Soccer, including the Men’s and Women’s National Teams, as well as U.S. Youth National Teams and Extended National Teams.
The men’s World Cup kicks off in Qatar with the USMNT playing Wales on November 21, 2022 while the women’s World Cup is set for next year in Australia and New Zealand where the USWNT will attempt to defend their title and collect a fourth worldwide championship.