Auto Culture

Volkswagen Is Here

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Volkswagen proclaims that they are “here” in a new France-based series of advertising videos designed to celebrate a return to the freedoms and simple joys of everyday life during the ongoing recovery from the coronavirus pandemic.

In a minimalistic manner – without showing a single image of one of their many vehicles – the series of seven films depicts places that matter the most to our memories, each one ending with an aphorism about the value of “here.”

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