Auto Culture

Hyundai Unveils Wicked Rippah Down By The Hahbah

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Hyundai will be promoting their 2020 Sonata by going to a “wicked rippah down by the hahbah” – a Boston-ese themed [undoubtedly made assuming the New England Patriots would be there again] commercial for the upcoming Super Bowl on February 2, 2020 game.

The South Korean automaker will have several Super Bowl ads featuring Boston celebrities such as Chris Evans, John Krasinski, Rachel Dratch, and Boston Red Sox player David Ortiz.

Hyundai released a teaser Dratch – the former “Saturday Night Live” star – trying to teach the Dominican-born Ortiz how to say “there’s a wicked rippah by the hahbah” – in Boston-ese [or, in normal human being words – there’s a big party by the harbor].

Hyundai says the other ads in the campaign were shot in Boston and include “a few local ‘Easter eggs’ for anyone paying close attention.”

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