Auto Culture

Kia Moves Forward With Rebranding Manifesto


Kia is dropping the old-school word “motors” from their name and focusing on creating “innovative sustainable mobility products” for their re-branding effort they are dubbing a manifesto.

Kia developed South Korea’s first array of domestic bicycles, motorcycles and delivery trucks and now plans to introduce seven new dedicated electric vehicles by 2027, and to emphasize sustainable manufacturing.

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