Diageo’s Join The Pact Campaign Clears 20 Million Pledges With F1’s Partnership
Global spirits giant Diageo – via Formula One sponsor, Johnnie Walker – began their anti-drunk driving “Join the Pact” campaign in 2008 and have now successfully garnered more than 20 million consumer pledges after August numbers were released. Diageo’s target is 50 million pledges by 2025. Former two-time F1 world champion Mika Häkkinen is one […]