Auto Culture

BMW Goes To Fashion Week In New York

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BMW of North America returns to New York City’s Fashion Week: The Shows as the official automotive partner for the fall/winter 2021 season.

The BMW X5 M and X7 M50i Sports Activity Vehicles appeared – digitally – in custom content series with luxury womenswear fashion designer LaQuan Smith [above].

The New York Fashion Week content is intended to highlight “the intersection of the fashion and automotive industries” and BMW of North America‚Äôs role as official automotive partner promoting BMW’s “commitment to the arts and culture, a cornerstone of its efforts to engage diverse audiences in new and innovative ways”, according to a press release.

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