Auto Culture

Hyundai Orders Bacon For Super Bowl


Hyundai has ordered up a serving of Bacon – specifically, actor Kevin Bacon and his daughter Sosie Bacon – as part of their promotional campaign for their electric Ioniq 6 during next month’s Super Bowl.

Hyundai has employed Bacon [“Animal House” and “Footloose”] and his daughter Sosie [from his longtime marriage to actress Kyra Sedgwick] to promote the all-electric Ioniq 6 in a campaign titled “It’s Time to Go Electric,” which Hyundai hopes will show that an EV purchase can be a lifestyle transformation.

The 60-second ad highlights how the Ioniq 6 can go from 10% to 80% charge in 18 minutes on a 350-kW, 800V DC ultra-fast charger and has a driving range of up to 361 miles for the Ioniq 6 SE RWD.

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