Auto Culture

Lexus Becomes Latest To Address Covid-19

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Lexus becomes the latest carmaker – joining Ford, GM, Honda, Hyundai and their parent, Toyota – in releasing an advertisement with a “people first” tagline addressing the current coronavirus outbreak.

Lexus is replacing national advertisements with the new messaging shown in the video.

Lexus has set up a dedicated website [https://www.lexus.com/peoplefirst/] explaining the COVID-19 measures they have taken – which include offering a variety of payment relief options for new and existing owners.

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