Auto Culture

Mercedes Benz Releases New Promotion Defining Class


Mercedes-Benz has released a new promotional campaign called “Defining Class since 1886,” which involves releasing a small horde of Tik Tok influencer kids loose in a showroom to molest iconic cars such as the 1954 300 SL Gullwing and pocket a Mercedes star in the process.

The promotional campaign launched at the beginning of September and is being rolled out worldwide on all Mercedes-Benz social media channels.

At Studio Odeonsplatz by Mercedes-Benz in Munich, the campaign can be experienced physically until end of October 2023 in a set-up of changing models.

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