Auto Culture

What Was The Naked Ute?


What is this? A commercial that is not a Super Bowl commercial? And just what is a Naked Ute anyway? A University of Utah student? No, it is an advertising campaign by Volkswagen run Down Under where they stripped an Amarok truck and challenged people to try and figure out what sort of vehicle it was they were driving while rummaging around in the outback…

About Alex Bean

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