Bentley Motors has collaborated with Scotch whiskymaker The Macallan to create a single malt whisky – dubbed The Horizon – as part of The Macallan’s 200th-anniversary celebrations. The Macallan Horizon is presented in a horizontal bottle with a twisted shape intended to represent the ‘horizontal trajectory of the automotive world’ and utilizes six materials – […]
Adidas and Bugatti have collaborated on a new limited edition football boot – the adidas X Crazyfast Bugatti – with a single caveat: only 99 pairs of the new boots will be produced. Built to emphasize the style of the Bugatti Chiron and the power of its W16 engine, Adidas makes the X Crazyfast boot […]
Chipotle – an official sponsor of the MoneyGram Haas Formula One Team – has announced a collaboration with the team this week to coincide with the 2023 USA Grand Prix in Austin, Texas – a promotion entitled “We Score, You Score”. The “We Score, You Score” goes into effect if either MoneyGram Haas drivers Nico […]
It is the annual August break from the racing calendar and the McLaren Formula One team has wasted no time in using their time to collaborate with Jack Daniel’s to produce a limited edition of Jack Daniel’s Tennessee Whiskey, called McLaren x Jack Daniel’s which will – alas – only be available in Australia. McLaren […]
UK-based Aston Martin will be collaborating with California-based electric carmaker Lucid to begin production of “ultra-luxury high-performance electric vehicles” beginning in 2025. Aston Martin reached a deal involving both cash and shares which will give Lucid a 3.7% stake in Aston Martin. The new Aston Martin-Lucid battery electric vehicle (BEV) models – which are expected […]
Former Formula One driver Jenson Button’s Coachbuilt whisky – itself a collaboration between Button and whisky expert George Koutsakis – has collaborated with Rolls-Royce to produce 300 bottles of the 30-year-old blended whisky. Coachbuilt will offer half of the 300 bottles exclusively to Rolls-Royce London customers while the remaining 150 bottles of the limited release […]
After officially departing Formula One in 2021, Honda has announced they will return in 2026 as an engine partner for the Aston Martin team. Currently, Honda engines are still used by the two Red Bull teams [Red Bull and AlphaTauri] but Honda said that Formula 1’s pursuit of carbon-neutrality by 2030 was the “key factor” […]
CBS-owned Paramount+ streaming service has entered into a collaboration with Formula One – becoming an official partner for the 2023 and 2024 seasons. The promotional partnership will feature Paramount+ series, movies and characters feature at Formula 1 events inside Fan Zone areas and also includes Paramount+ signage trackside, along with digital sponsorships and promo opportunities. […]
Formula One has collaborated with the Tottenham Hotspurs English football club which will result in a electric karting track being built under the Spurs’ stadium. The collaboration is part of a “15-year strategic partnership” between the Premier League club and Formula 1. The electric karting circuit is currently scheduled to be installed beneath the South […]
Red Bull will be collaborating with Ford for the 2026 Formula One season after Red Bull’s current collaboration with Honda comes to an end. Ford is the third most successful engine manufacturer in Formula 1 history – with 13 drivers’ championships and 10 constructors’ championships – but the majority of those results occurred in the […]
Formula E and New Era are collaborating on a new multi-year licensing deal which is expected to result in the creation of a range of headwear products for fans. New Era debuted one of those products – the Hankook Tire cap – on the podium at the 2023 Mexico E-Prix last month in Mexico City. […]
Iconic Italian luxury automobile brand Maserati is collaborating with Mattel to create the one-off Maserati Grecale SUV – a vehicle designed for Mattel’s Barbie. The ultra-limited Barbie Maserati Grecale Fuoriserie edition, will only be available in two custom units globally – one of which is part of the 2022 Neiman Marcus Fantasy Gift collection – […]
Porsche has called off their planned 2026 Formula One engine partnership collaboration with Red Bull after determining Red Bull wanted unequal share of the collaboration. An official statement from Porsche stated: “The premise was always that a partnership would be based on an equal footing. This could not be achieved”. Reportedly, Porsche had wanted influence […]
Lincoln is collaborating with watch brand Shinola to create a pair of timepieces – the Shinola Runwell Sport Chronograph and Shinola Run-well Automatic – celebrating Lincoln’s centennial anniversary. Both timepieces feature the Lincoln logo engraved on the case back at 6:00 and come with a custom Lincoln 100 Years wooden Shinola watch box. The Shinola […]
Jeep has collaborated with Universal Pictures to visit “Jurassic World Dominion” – the newest film in the “Jurassic Park” feature film franchise currently set to release on June 10, 2022. The film will feature a Jeep Wrangler, a Jeep Gladiator and a vintage Grand Wagoneer while the promotional video features a Jeep Wrangler 4xe [along […]
BMW of North America is collaborating with the 2022 Kentucky Derby to become the first-ever official luxury automotive partner of the annual horse race, which is the first in the iconic Triple Crown series of races. BMW intends to use the Kentucky Derby as an opportunity to showcase their new BMW 7 Series – which […]
Although the 2022 Formula One season has yet to begin, tequila brand Patrón has popped the clutch and collaborated with Mexican Red Bull driver Sergio ‘Checo’ Pérez, to celebrate his Mexican roots. In the video, Patrón paints a picture of the behind-the-scenes look at Pérez’s life, and presents Pérez travelling from the Jalisco highlands region, […]
Both Porsche and Volkswagen are collaborating with the popular Austin, Texas-based South by Southwest (SXSW) Conference and Festivals, after each signed three-year sponsorship deals. Porsche and Volkswagen join an increasingly prominent collection of sponsors for the event which include White Claw, Amazon’s Audible company and Samsung Galaxy. This is Porsche’s first year at SXSW and, […]
Subaru of America has collaborated with the Major League Soccer [MLS] Philadelphia Union franchise on the Subaru Esports Hub – an esports facility featuring 12 gaming stations with PlayStation 4 or PlayStation 5 consoles that will give fans the chance to play on state-of-the-art monitors in 1080p and up to 120fps. The Subaru Esports Hub […]
Volvo Cars is collaborating with Vancouver, British Columbia, Canada-based sustainable footwear company Casca to produce a limited edition sneaker inspired by the electric Volvo XC40 Recharge SUV and intending to showcase the marriage of technology and recycled materials. Casca claims that 10% of the sole of each shoe is made from recycled car tires – […]